A podcast for entrepreneurs, creators, and anyone who wants to build a legacy. Every Wednesday, you'll get an interview and in-depth masterclass with a subject matter expert who has been doing the things you want to do. Every Friday, a deep dive into a current topic will help you on your founder and creator journey.

You'll find the videos for each podcast on its episode page and on YouTube.

Latest Episodes

425: AI Best Practices for Bootstrappers (That Actually Save You Money)

AI systems change constantly. Models get deprecated, APIs shift, and what works today might fail tomorrow. Instead of trying to keep up with everything, I've built my ...

424: I Never Really Loved Coding (And Only AI Made Me Realize It)

After 20+ years as a software developer, AI coding assistants revealed a shocking truth: I never actually loved coding—I loved what code could accomplish. In this epis...

423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence

What if your customers can't care about your advanced features because you haven't satisfied their basic needs first? Just like humans need food before philosophy, mar...

422: The Things Your Customers Don't Care About

When you build a software business as a founder, you have a dream. Building. Features. APIs. UIs.But how much of that is JUST a dream, and what REALLY leads to paying ...

421: Why You Should Never Start a Software Business

The brutal truth about SaaS nobody tells you.Here’s the thing: I’m about to share all the reasons why you should never, ever start a software business. And yes, I’m fu...

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