A podcast for entrepreneurs, creators, and anyone who wants to build a legacy. Every Wednesday, you'll get an interview and in-depth masterclass with a subject matter expert who has been doing the things you want to do. Every Friday, a deep dive into a current topic will help you on your founder and creator journey.

You'll find the videos for each podcast on its episode page and on YouTube.

Latest Episodes

423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence

What if your customers can't care about your advanced features because you haven't satisfied their basic needs first? Just like humans need food before philosophy, mar...

422: The Things Your Customers Don't Care About

When you build a software business as a founder, you have a dream. Building. Features. APIs. UIs.But how much of that is JUST a dream, and what REALLY leads to paying ...

421: Why You Should Never Start a Software Business

The brutal truth about SaaS nobody tells you.Here’s the thing: I’m about to share all the reasons why you should never, ever start a software business. And yes, I’m fu...

420: AI for the Code-Writing Purist: How to Use AI Without Surrendering Your Keyboard

I know you're out there. The developer who watches their colleagues enthusiastically embrace Claude Code and Cursor, having AI write entire feature sets while you prou...

419: The Missing Piece in Your Validation Strategy

A lot of early-stage founders have understood—mostly because more and more people are talking about their early-stage strategies—that you need to validate your ideas. ...

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