A podcast for entrepreneurs, creators, and anyone who wants to build a legacy. Every Wednesday, you'll get an interview and in-depth masterclass with a subject matter expert who has been doing the things you want to do. Every Friday, a deep dive into a current topic will help you on your founder and creator journey.

You'll find the videos for each podcast on its episode page and on YouTube.

Latest Episodes

432: Don't Give Up... Your Assumptions

The entrepreneurial world loves telling founders to "never give up"—but what if that advice is slowly killing your business? In this episode, I unpack why persistence ...

431: Many Heads, Not Many Hats: The Founder's Identity Crisis

We joke about founders wearing many hats, but that metaphor misses the point. It's not about swapping accessories—it's about growing entirely new heads, each with its ...

430: The Case Against Vendor Lock-In: Why Easy Exit Means Better Retention

There's something strange about founders who built their entire business on open source software and open standards, then turn around and say you should lock customers...

429: The Dead Internet Theory: Are We Building Machines That Only Talk to Other Machines?

I spotted a LinkedIn post the other day—obviously AI-generated—with dozens of enthusiastic comments underneath. Every single one also written by AI. Bots responding to...

428: Marketing for Founders Who Hate Marketing

Most technical founders I know understand marketing matters—they just hate doing it. They'd rather spend their time building features than fumbling through outreach an...

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