222: Joe Masilotti — Building in Public and Monetizing Open Source

Download MP3
Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.

The blog post: https://thebootstrappedfounder.com/joe-masilotti-building-in-public-and-monetizing-open-source
You'll find my weekly article on my blog: https://thebootstrappedfounder.com

My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com

  • (00:00) - Introduction
  • (04:00) - B2B vs. B2C
  • (08:12) - How to monetize?
  • (14:24) - Reverse job boards
  • (19:27) - Coding in public.
  • (25:06) - Transparency
  • (32:23) - Monetizing open source projects
  • (37:57) - Selling the business
  • (44:48) - The ideal future
  • (49:25) - Overlap between marketing and cold email marketing
  • (56:30) - Building in public and empowering people

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Joe Masilotti
Joe Masilotti
The Turbo Native guy - I help Rails developers build hybrid iOS apps with Turbo Native. Here to help - DMs open!
222: Joe Masilotti — Building in Public and Monetizing Open Source
Broadcast by