The Bootstrapped Founder

Today, I’m talking to Jay Clouse, a creative entrepreneur, and all-around amazing human being. We’re talking about keeping it all together as a solo creator, what makes a personal brand work, and how important authenticity is in building an audience.


00:00:00 What to do about all the attention-grabbing out there
00:05:00 A trust-based paradigm for your work
00:12:15 The importance of being a human being and not a brand
00:18:11 Challenges of aligning all of your projects under one umbrella.
00:23:02 Can you even find good names at the start?
00:28:57 The importance of having a backlog of ideas.
00:32:37 Will I ever get to this level of quality?
00:37:05 Choosing priorities
00:43:11 The mechanics of building community & building relationships with people
00:46:15 Teaching sentient beings to do things that are good for them (and good for you)
00:50:42 An audience is like an insurance policy


- Creative Commitments with Jay Clouse
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.