184: Laura Elizabeth — Building Software Products As a Non-Technical Founder

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Laura shares her experience building businesses without knowing how to code.
Today, I’m talking to Laura Elizabeth. She co-hosts the Non-Tech Founders podcast and runs several products as a non-technical founder. We talk about outsourcing, trust, and building an audience around your business. Here’s Laura!

00:00:00 Laura Elizabeth
00:02:10 Running a non-technical founder podcast
00:09:28 Hiring the right people
00:12:14 Hiring people who can do something you can't
00:17:27 Being able to do everything is both awesome and frightening 
00:20:13 Experimenting with different modes of delegating
00:25:45 Establishing an internal process for your business
00:30:00 On Phrasing
00:36:30 The importance of having a mentor
00:42:04 Providing the fertile ground for luck to strike
00:45:04 The hardest part is overcoming your inner demon
00:52:56 Why it's good to have an expert for website personalization
00:56:33 Where you can follow Laura

- Building Software Products As a Non-Technical Founder With Laura Elizabeth
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Laura Elizabeth
Laura Elizabeth
Creator of Client Portal, Design Academy, and Project Pack. Co-owner of Double Your Freelancing.👰🤵 Married to the wonderful @brennandunn
184: Laura Elizabeth — Building Software Products As a Non-Technical Founder
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