192: Colleen Schnettler — Stair-Stepping into SaaS
Download MP3Today, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move on. Here’s Colleen.
00:00:00 A lot of podcasts
00:06:01 Building on Heroku
00:12:25 Building on Marketplaces
00:16:59 Dealing with support requests
00:21:49 Pressure to sell?
00:26:27 Hammerstone
00:31:24 Business Value
00:35:46 Value of value
00:41:11 The risks of having just a few big customers
00:46:12 Getting bootstrapper funding
The blog post: https://thebootstrappedfounder.com/colleen-schnettler-stair-stepping-into-saas/
The podcast episode: https://share.transistor.fm/s/281dbe46
The video: https://www.youtube.com/watch?v=PpcYTO5x3cY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
00:00:00 A lot of podcasts
00:06:01 Building on Heroku
00:12:25 Building on Marketplaces
00:16:59 Dealing with support requests
00:21:49 Pressure to sell?
00:26:27 Hammerstone
00:31:24 Business Value
00:35:46 Value of value
00:41:11 The risks of having just a few big customers
00:46:12 Getting bootstrapper funding
The blog post: https://thebootstrappedfounder.com/colleen-schnettler-stair-stepping-into-saas/
The podcast episode: https://share.transistor.fm/s/281dbe46
The video: https://www.youtube.com/watch?v=PpcYTO5x3cY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
Creators and Guests
![Arvid Kahl](https://img.transistor.fm/I5xCod3sI3QT6c_IyJ2Wfa6QeRlCyvcwCGUrt4EwTMc/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vOGJiNDU5YzEt/NjFhMi00NzdhLThm/OWMtMWE1ZTUxMTVi/MzQ5LzE2NjY4ODYy/MjItaW1hZ2UuanBn.webp)
Host
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
![Colleen Schnettler](https://img.transistor.fm/M7K3JJ7Tf6XxLYfvSNWCl5qZVEmJ1NlB-ZLv7M_LLYk/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vYmFlMTkzNTMt/YzM0Mi00ZmQ1LWFl/OWEtNjhiYTQ5ZDdi/YTEwLzE2NzcwMDI5/MzItaW1hZ2UuanBn.webp)
Guest
Colleen Schnettler
Co-founder https://t.co/qYtkYA5n4A (@tinyseedfund F22). Founder https://t.co/JPm5qOHSYp. Follow my startup journey here and on the @softwaresocpod.
![192: Colleen Schnettler — Stair-Stepping into SaaS](https://img.transistor.fm/Y0c7qBAeZMDwGD4AYamkE9N2K9GLQyj-BcGD6Qar0Uc/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMTU4Mjcv/MTY3NzAwMzA4NC1h/cnR3b3JrLmpwZw.webp)