204: Josh Spector — Saying Less and Making More

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Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.

00:00:00 How to think about scarcity
00:04:16 Josh's newsletter(s)
00:08:49 Ads that feel less like ads
00:12:21 Why you need to know what you want to sell
00:16:20 How Josh got started
00:22:02 Advertising is just another way for people to connect
00:26:32 Maintain and improve the quality of your audience
00:30:51 How to get people to subscribe to your newsletter
00:34:54 Why you need to shorten your email newsletter
00:39:28 How to use video as part of your content strategy
00:48:12 Empathy with the needs of your audience
00:51:31 Helping your reader
00:57:16 Having an audience centric approach to business
You'll find my weekly article on my blog: https://thebootstrappedfounder.com

My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

Sponsored by Acquire.com.

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Josh Spector
Josh Spector
I publish a one-paragraph newsletter, three-question podcast, and daily thread to simplify audience and business growth for you - and my 31,622 subscribers.
204: Josh Spector — Saying Less and Making More
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