218: Evelyn J. Starr — The Evolution of a Brand

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Evelyn J. Starr is a brand-building expert. We talk about finding the right niche, having a community-centric long-term perspective, and how brands evolve —you might call it “grow up”— over time. Here’s Evelyn.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

Evelyn's Twitter: https://twitter.com/EvelynJStarr

The blog post: https://thebootstrappedfounder.com/evelyn-j-starr-the-evolution-of-a-brand/
You'll find my weekly article on my blog: https://thebootstrappedfounder.com

My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com

  • (00:00) - What’s the biggest misconception about building brands?
  • (01:44) - Do other brands influence the perception of your brand?
  • (06:26) - What is the core of your business’s brand?
  • (10:11) - How to pick a niche that is just right.
  • (16:34) - What is too big of a niche to start a business?
  • (21:46) - The evolution of a brand over time.
  • (27:53) - What’s the difference between a serious brand and an adult brand?
  • (33:19) - Tips on how to find your fans.
  • (37:30) - The importance of having a differentiator in the space.
  • (40:26) - Most people want to help. Most of the time you’re going to get a yes.
  • (47:13) - The importance of being relatable to your audience.

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Evelyn J. Starr
Evelyn J. Starr
Author, marketing strategist with great brand stories and marketing tips, writer noting helpful resources for the writing community, human here to cheer you on
218: Evelyn J. Starr — The Evolution of a Brand
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