248: Ruben Gamez — Cracking the E-Signature Market

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Get ready to revolutionize your SaaS product signup process with some unique strategies, insights, and actionable tips from our much-awaited conversation with Ruben Gamez. We delve into Ruben’s innovative practices — temporary changes to the signup process, leveraging surveys for data collection, and dealing with competitors in the e-signature business. We dissect the world of customer segmentation, the merits and demerits of freemium, and effective ways to solicit customer feedback. Listen closely as we unravel how Ruben sprinkles just the right dose of friction in the signup process to maximize conversions.

In the latter half of our chat, we grapple with the recurring challenge in SaaS: revenue vs. customer acquisition. We underscore the importance of decoding customer needs and use cases early on and the hurdles in churning income in the initial stages of software launches. Hear it from Ruben, as he shares his vast experience in the field, making this conversation a treasure trove for anyone, from early-stage startups to established companies, intrigued by the world of SaaS. So why wait? Tune in to this conversation and prepare to take your SaaS game to a whole new level.

Ruben on Twitter: https://twitter.com/earthlingworks

00:00:00 Introduction
00:01:38 Alternating Low-Touch & High-Touch
00:06:18 When to start surveying customers
00:12:40 Cancellation interviews
00:16:25 Finding insights from interviews
00:22:36 JTBD
00:26:08 Running two SaaS businesses
00:30:08 Competing in the e-Signature market
00:34:46 Word-of-mouth marketing
00:40:33 Book recommendations for indie hackers
00:49:33 Managing a small team

The blog post: https://thebootstrappedfounder.com/248-ruben-gamez-cracking-the-e-signature-market/
You'll find my weekly article on my blog: https://thebootstrappedfounder.com

My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Ruben Gamez
Ruben Gamez
Founder @SignWellApp and @Bidsketch. My personal blog: https://t.co/xrb5rfnsMg
248: Ruben Gamez — Cracking the E-Signature Market
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