286: Asia Orangio — Crafting a Growth Blueprint for Emerging Startups
Download MP3Asia Orangio (@AsiaOrangio), CEO of Demand Maven, joins me as we dive into the world of customer discovery and (go-to) market strategies. We'll discuss real-life examples, like a Gantt chart tool maker who grew their business through customer feedback. This episode is a practical guide on balancing passion with profit and tackling early-stage marketing and growth challenges.
And if you kinda suck at surveys, this one is for you.
And if you kinda suck at surveys, this one is for you.
In our conversation, Asia and I unravel the importance of customer interviews and debunk the myth that customers aren't willing to share their thoughts. We also explore key decisions in scaling a business, from expanding your audience to smart hiring choices. Whether you're just starting or already on your entrepreneurial journey, this episode offers valuable insights into maintaining a consistent customer base and steering your business's marketing strategy.
Asia on Twitter: https://twitter.com/AsiaOrangio
Asia on LinkedIn: https://www.linkedin.com/in/asiaorangio/
00:00:00 Early Stage Marketing and Growth Challenges
00:12:37 Overcoming Inhibition to Conduct Customer Interviews
00:18:21 Considering Go-to Market and Freemium Strategies
00:30:17 Navigating Audience Expansion and Maintaining Consistency
00:36:24 Hiring and Building a Team
00:46:19 First Hire Selection and Fractional Hires
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/asia-orangio-crafting-a-growth-blueprint-for-emerging-startups/
The podcast episode: https://tbf.fm/episodes/286-asia-orangio-crafting-a-growth-blueprint-for-emerging-startups
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
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- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
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- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Early Stage Marketing and Growth Challenges
- (12:37) - Overcoming Inhibition to Conduct Customer Interviews
- (18:21) - Considering Go-to Market and Freemium Strategies
- (30:17) - Navigating Audience Expansion and Maintaining Consistency
- (36:24) - Hiring and Building a Team
- (46:19) - First Hire Selection and Fractional Hires
Creators and Guests
Host
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
