306: Johannes Radig — Traveling the World and Raising Prices

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Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip. Johannes and I chat about building a software business for agencies, how hard it is to find just the right prices, and what traditional marketing efforts can do for indie hackers.

We dive into Leadsie, the social media onboarding SaaS he co-founded, and how it is built as a calm and profitable business.

Also, we both grew up in the same city. And now we live on opposites sides of the world. Here's two indie hackers catching up:

Johannes on Twitter: https://twitter.com/joradig

00:00:00 The Voyage
00:10:34 Entrepreneurial Journey and Startup Shift
00:24:06 Pricing Strategy for Startup Growth
00:29:57 Entrepreneurial Risk Assessment and Platform Stacking
00:40:42 Building Relationships Through Job Needs
You'll find my weekly article on my blog: https://thebootstrappedfounder.com

My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Johannes Radig
Johannes Radig
Co-Founder @Leadsie, helping 1000+ agencies get access to client accounts (Meta, Google, TikTok) hassle-free & securely. Indiehacker & bootstrapper.
306: Johannes Radig — Traveling the World and Raising Prices
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