322: Noah Kagan — Early Stage Founder Hurdles & How to Jump Them

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Noah Kagan (@noahkagan) has made AppSumo a massive success — and he's spilling the beans on how to launch, build, and grow a successful software business. Noah likes to keep things weird, and our conversation is proof of that: from Taco T-shirts to failing at entrepreneurship, we walk through the ups and down of a wild and intriguing founder journey.

If you're looking for guidance that actually helps you find your footing, Noah's your man.

00:00:00 Lessons From Noah Kagan's Entrepreneurial Journey
00:12:54 Overcoming Fear of Asking for Help
00:17:56 Importance of Asking and Repeating Messaging
00:26:25 Business Development and Patience in Entrepreneurship
00:30:26 Entrepreneurial Insights on Book Launches
00:37:07 Building Relationships for Business Growth

Noah on Twitter: https://x.com/noahkagan

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/noah-kagan-early-stage-founder-hurdles-how-to-jump-them
You'll find my weekly article on my blog: https://thebootstrappedfounder.com

My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Creators and Guests

Arvid Kahl
Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Noah Kagan
Noah Kagan
Chief Sumo at @appsumo. #30 at Facebook. Order my new book 👉 https://t.co/YBONg34U4M
322: Noah Kagan — Early Stage Founder Hurdles & How to Jump Them
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